In the new economy “You” are the product and the job search is an effort to market your brand and your reputation along with your skills and experience. Understanding the importance of developing, caring for, and communicating your personal brand is critical for an effective Job Search or Career Transition.

To put this in perspective, 24/7 Wall Street just published a list of America’s top 20 most-hated companies. Would you hire any of these companies? Probably not! And, conversely, are you projecting a personal brand that is stopping recruiters from hiring you into their companies?

A recent article from Entrepreneur highlights the 8 reasons why a powerful personal brand will make you successful. So before you put time and energy into your Job Search or Career Transition, put some time and energy into developing and fine tuning your personal brand. Start by asking: Would you hire yourself?